Betting Partner

AP Gaming’s risk management services are unrivalled. Our unique strategies, underpinned by cutting-edge tech and over 20 years’ industry experience, have been proven across various markets to improve hold, reduce volatility, and optimise sportsbook performance for our partners.

We do things differently - we don’t make promises, we deliver results. We don’t rely on a ‘one-size-fits-all approach’, using generic, oversimplified strategies and outdated systems. We also understand that every business’ approach to risk is different.

Our bespoke risk management solutions - fine-tuned
over decades of high-volume, low-margin trading - are
designed to suit your risk attitude, ensuring maximum
value and hold from the risk you are taking on.

Testimonial - Marco Blume

Sports betting at its core is about risk management. To be a first-rate supplier, it's important to deliver our expertise in managing risk directly to our sportsbook partners, and looking at the results, we're doing just that.

Your risk management solution

YOUR RISK
MANAGEMENT

SOLUTION

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Our cutting-edge risk management tech, powered by machine learning, allows us to optimise prices faster and more efficiently.

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Our advanced integrity monitoring systems ensure this essential aspect to bookmaking is never overlooked.

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Our vast experience with all types of market and customer means our solution is easy to implement and proven to work.

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Our risk management solution works for you. We deliver sharper prices adjusted to the level of liability you’re willing to take on.

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Our processes reduces risk volatility, ensuring your sportsbook is optimised to perform more efficiently and profitably.