Esports is well and truly in the mainstream and having taken our 30 millionth bet last year, it’s clear that esports betting is now a must-have product for igaming operators. Saying that, much of the infrastructure surrounding esports is still in a relative infancy in comparison to other traditional sports which have been professional for decades.

We’re keen to change that and put the competitive gaming industry on a level playing field, and by establishing proactive partnerships with leading industry pioneers such as GRID, we’re very quickly on our way to doing so.

By integrating live data across major sports, such as CS:GO and DOTA 2, into our trading tools, we can respond in real-time to more variables with more confidence.

Manually, we might be able to offer a handful of live markets, but with live data feeds from GRID, the leading name in esports data, we can now offer well over 50 live markets simultaneously. GRID’s first-class data has also assisted us in reducing error rates and maximising uptime, all improving the betting experience in the process.

Live data, coupled with our risk management and trading expertise, helps makes the Pinnacle Solution esports product industry-leading.

Not only that, but with a seamless B2B integration via an iFrame or bespoke turnkey solution, our operator partners can now leverage our pricing, risk management and trading product which has been proven to engage players, drive hold and allows for ambitious brands to position themselves as tier one esports experts.

Despite just being just over a year into this partnership, Pinnacle Solution, working with GRID’s esports data expertise, has taken this vertical to the next level. Today’s player doesn’t tolerate lag, prolonged downtime and poor pricing.

The rapidly growing industry continues to grow at a rapid pace and its audience is being serviced with bespoke products for its own specific demands across a number of sectors.

We understand this audience, and we know betting. Working with GRID has allowed us to continue leading the field in live esports betting; together we’ve raised the bar and bettors have now become accustomed to this superior product.

This partnership has only just begun, but the strides we’ve made and the ones we’ll continue to make in the coming months and years will strengthen our B2B product even further.