The SBC Awards, held in London in late December 2021, saw Pinnacle Solution named Esports Supplier of the Year for the third year in a row.

The sports betting supplier was recognised for its pioneering betting content, profitable trading service, and broader esports expertise, which together have helped partners to deliver superior esports products to their players, while also enhancing revenue and hold internally.

The award is a testament to the consistent hard work and creative attitude that the wider Pinnacle group’s esports teams have delivered in recent years, with the past year seeing a number of company and industry firsts.

The judges highlighted the launch of the Pinnacle Cup and the introduction of the Esports Hub as particular standouts, while its dedication to offering bespoke markets for individual esports titles and commitment to being first to market on up-and-coming titles was also commended.

Sam Wright, B2B Marketing Specialist, commented after picking up the award:

"Pinnacle Solution has been pushing the boundaries in esports betting ever since our founding. We have the best and likely biggest esports-dedicated trading team in the industry, and with 10 years of experience managing risk on challenging esports titles, our partners have seen both the financial and acquisition benefits that our service brings. Being awarded the Esports Supplier gong by SBC for three years in a row demonstrates our dedication to being the best in this vertical and we’ve got plans to go further next year."